Swedish Savings Banks choose Priority for nationwide campaign – ‘Satisfied’

The Swedish Savings Banks Association approached Priority to create and produce the current communications campaign, to highlight its 58 member banks recently being ranked as having Sweden’s most satisfied bank customers – both private and corporate. 

The campaign includes film, print, online and social media and is broadcasted on national TV4 and Dagens Industri during four weeks starting November 9th. 

“A modern digital offer together with a strong local presence and personal commitment has contributed to our strong development”, says Ewa Andersen, CEO of The Swedish Savings Banks association, and continues; “the big challenge for a bank today is to be both digital and personal at the same time, the Swedish Savings banks succeed in this”.

“Putting words to and illustrating the feeling of satisfaction has been a starting point for me when I developed the campaign”, comments Linnea Anckers, Senior Designer at Priority and responsible for the creative concept. 

“We are honored to be trusted by Swedish Savings Banks to create such an important campaign. Having a 200 years history in Sweden, it is a fantastic achievement by the Savings Banks to be recognized by its customers for a truly state-of-the art Omnichannel performance”, says Erik Tillberg, CEO of Priority.

About the survey: The Swedish Quality Index (SKI) annually measures customer satisfaction among Sweden’s bank customers. This year’s survey was conducted during the period August 3 – September 4, 2020 and is based on 7,968 interviews with private customers and 6,898 interviews with corporate customers.

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