Priority upgrades its strategy offering with a new Head of Business Design and Head of Strategic Insights

The business and brand development agency Priority upgrades its strategy offering with two new roles. Ellen Östberg, currently in the Strategy team assumes the position of Head of Business Design. And André Grönros, becomes the new Head of Strategic Insights.

In this rapidly evolving business landscape, companies are facing higher demands to formulate new business models, come up with new creative business concepts, and develop innovative products and services. Priority is an agency that combine a refined business approach with a creative mindset.

With new assignments within the areas of tech and sustainability – urban air mobility, self-driving cars, and smart cities Priority levels up with new roles. Ellen Östberg becomes the new Head of Business Design, with an extensive experience as a consultant within both business strategy and tech, for small entrepreneurial companies and large international organizations.

– We support our clients in outlining effective business models, analyze and develop products and services that generate real business and brand value. We’ve seen that a deep knowledge of the business landscape combined with the creative thinking leads to sustainable results, says Ellen Östberg.

André, now the agency´s Head of Business Insights, has a deep understanding of the market conditions in numerous industries. He is specialized within the domains of business development and business model innovation.

– It feels great to be a part of Priority’s growth within this area and we have seen that there is a higher demand. With in-depth business analysis, I know that we can deliver high-value insights that will help our clients to navigate and benefit from the new business landscape, says André Grönros.

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