Priority recruits a prominent expert to its board: The trend researcher and sustainability expert Jenny Lantz Ph. D.

The full-service business and brand development agency Priority continues to grow and recruits Jenny Lantz, Ph. D. as a new member of its board. Jenny is an associate professor from the Stockholm School of Economics and has also been a research fellow at Harvard. She contributes with a completely unique knowledge of the global trend and lifestyle industry, new business models, how sustainability is linked to the business and the company’s governance. Jenny will also be part of the team as a senior advisor in several client assignments.

Jenny Lantz has a background as Associate Professor of Business Administration at the Stockholm School of Economics. For 10 years, Jenny Lantz was the Program Director at SSE Executive Education and the Executive MBA program. Jenny has also been a research fellow at Harvard. She has previously been the vice chairman of Svensk Form’s board and is the Founder and CEO of the sustainability agency Necessaire. In addition, Jenny has written several books on the trend machinery in the global lifestyle industry, most recently Expedition Parfym (Norstedts, 2020) on the transformation of a typically traditional industry.

“Jenny Lantz is the leading expert on how trends develop in today’s media and brand landscape and how it affects the new business models and governance, but also how design and culture work together. With these skills and unique experience, Jenny will be very valuable for our team now that Priority is growing as a business and branding agency, both in Sweden and internationally “, says Björn Rosengren, Founder and working chairman of the board.

For Jenny Lantz, Priority’s has unique offering as an agency: “I think that Priority stands out with its innovative offering and business model. They really succeed in combining a strong analytical and creative mind, which is really sought after in the market, ”says Jenny Lantz.

For more information, please contact Erik Tillberg, Founder and CEO,  
Tel: +46703077182,


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