Priority awarded two silver medals in the Graphis Design Annual 2021

Priority wins two silver medals at the Graphis Award in the category Design Annual 2021 for our work for The Sparrow Hotel and Cadierbaren at Grand Hôtel Stockholm.

Emil Åreng, one of Sweden’s best bartenders, took over the creative leadership for Cadierbaren at Grand Hôtel Stockholm in 2018 and has transformed it in to one of the leading bars in Stockholm for Instagram worthy drinking. To reflect his creative vision Priority was asked to create a visual concept and menu based on the childrens’ game Mix Max.

“Emil is a creative engine and had a clear vision with a lot of ideas for the menu. My job was to interpret and translate it into a finished product. With a mix of that and my own creative vision for the design, the result became a unique and playful menu that represents the bar’s offering that Emil’s creative and innovative drinks perfectly”

says Jan Vana, CD at Priority

Apart from the creation of a creative visual branding concept, the layout and design of the menu, all illustrations in the menu were created by Jan. They complement the concept and depicts Regis Cadier, the founder of Grand Hôtel Stockholm, in various situations inspired by the drinks.

The Sparrow Hotel, the latest addition to the hotel portfolio of Grand Hôtel Group, is an intimate boutique hotel in the heart Stockholm’s city. Priority created a branding concept, name and an appurtenant visual identity for the hotel to capture the vision of the client – a chic French-style hotel in Stockholm. The name is a reference to the French national symbol Edith Piaf, La Môme Piaf – The little Sparrow.

“This was a very inspiring and fun project. We were asked by the client to think outside the box and create something different and playful that would stand out. To given free reigns and have the trust from the client made way for a very creative end result.”

Says Jan Vana

Graphis is an American institution committed to presenting and promoting the work of exceptional talent in Design, Advertising, Photography and Art/Illustration since 1944.

For more information please contact

Erik Tillberg, CEO and founder

070 – 307 71 82

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