Located in Stockholm’s vibrant city center, Wallenberg’s and Grand Group’s latest luxurious hotel and first boutique hotel is The Sparrow. Grand Group’s five-star hotels are known to provide unique hotel experiences for international travelers and local vacationers alike.
Priority and Grand Group collaborated in building a new concept and story around The Sparrow to reflect the playful and chic vibe Grand Group wanted to capture. The project resulted in a new visual identity for the hotel, including a new name and logotype, as well as multiple design applications in the hotel and bistro.
Deliverables:
Brand Strategy
Visual Identity
Client:
Grand Group
Year:
2018 – 2019
“We are incredibly happy with the result. Priority has succeeded in finding a visual expression that captures our vision and makes The Sparrow an extraordinary hotel.”