Five people die, and another 300 are hospitalized, due to improper medication in Sweden each year. Medical technology company MediRätt addresses this major problem by developing digital solutions for better and safer pharmaceutical management at home. The company was founded in 2008 by general physician Göran Sjönell and industrialist Sten Röing. Since then, MediRätt has developed the patented digital drug dispensing machine Dosell, and applications that together form a multi-faceted service to provide the elderly and multi-medicating patients with reliable and safe medication.
Medirätt approached Priority for support in implementing consistent communications for the company’s various stakeholders, including investors. The project’s focus was to capitalize on product launches while using PR as a tool to establish Medirätt’s brand strength and resonance.