With humble beginnings as an innovative carmaker, Koenigsegg is now a renowned industry icon in the super premium segment. The company continues to be known for its commitment to delivering the highest-quality in car performance and innovation. Koenigsegg has never been afraid to challenge conventional ideas.
Koenigsegg reached out to Priority to develop a visual identity and merchandising platform with a premium supercar feel and focus on innovation. It was especially important for Priority to reach Koenigsegg’s customers, a group with incredibly high standards and taste, through strategic on-brand messaging.