The Grand Hôtel in Stockholm is a five-star deluxe hotel and the most prestigious in the Nordics. Through its partnership with Priority, Grand Hôtel set out to evolve from being of Sweden’s dearest premium brands into a contemporary, yet historically revered, hotel brand. The assignment required transforming the brand’s identity throughout all customer offerings and operations. Priority has partnered with Grand Hôtel over the long haul and has refreshed the brand’s identity and image through the design of numerous touchpoints.