ByggVesta, a Swedish real-estate company, tasked Priority with developing their annual reports and communicating their brand story in a personal and innovative way. The client emphasized the importance of a well-thought-out annual report that could serve both as an introduction to the company for potential collaborators, as well as a detailed description of the company’s efforts within sustainability and innovation.

A team of communication experts and designers shaped the client’s brand story into a cohesive annual report. By combining personal employee testimonials with innovative and sustainable projects, Priority created a report meant to reflect both the past year and the optimism for the year ahead. The look of the report meant to evoke of a modern yet familial company, balancing professionalism with passion and warmth.

Priority developed the concepts, stories, illustrations and ideas for ByggVesta’s 2020 and 2021 annual reports.