Born is a law firm specialized in finding unique and creative solutions to their client’s business challenges.
The firm’s legal excellence combined with a broad commercial understanding has made them an award-winning legal actor and advisor for some of the largest companies in the Nordic region. Their approach is characterized by creative and pragmatic advice, a high level of service and understanding of commercial mechanisms.
Born emerged from Advokatbyrån Glimstedt with a desire to write their own story within the legal sector. Priority was tasked to develop and define their new identity as a stand-alone law firm. We identified and used key values such as: professionalism, creativity, commercial understanding, and commitment as a base for a strong visual identity. The new identity was powered by a unique imagery and distinct tone of voice. A new webpage coupled with PR activation and work on their visibility all played a big part in the birth of a new, modern law firm.