The interest in digital healthcare services has been growing strongly in recent years. Despite increased interest, there have been a lack of platforms for professional evidence-based digital addiction treatment. The new digital platform Access duo increases accessibility and becomes an important and cost-effective addition to the regular institutional treatments.
Priority has in close collaboration with Iris Horisont developed the new digital service, from idea to launch. The assignment contained business and brand strategy, concept development, service design, business model innovation and visual identity.