Trend
researcher and sustainability expert Jenny Lantz has been a member of Priority’s
board since last year. In the latest episode of the podcast “Allt du velat
veta” (All you wanted to know), she is interviewed about her primary field of
expertise; perfume. She delves into the latest perfume trends and explain how fragrance
has become a form of personal expression.
Jenny Lantz has a background as associate professor in business administration
at the Stockholm School of Economics, founder of the sustainability agency
Necessaire and author of several books on the trend machinery in the global
lifestyle industry. Thus, she contributes with unique knowledge of the global
trend and lifestyle industry to Priority’s offering. Since last year, she is a
member of the Agency’s Board of Directors and works as a senior advisor in
customer projects.
Guesting the podcast “Allt du velat veta”, Jenny Lantz takes the
listeners on a journey into the history of perfume. Listen to the full episode here.
Want to learn more about the perfume industry, and how the perfume landscape
has changed fundamentally over the past decades? Jenny Lantz’s book “Expedition
Perfume” is available for purchase here.
