Through a long-term collaboration, the business development and brand strategy agency Priority has supported Iris Horisont in the development, implementation and launch of Sweden´s first app and digital platform – Access duo – for proven addiction treatment and rehabilitation.
The interest in digital healthcare services has been growing strongly in recent years. Despite increased interest, there have been a lack of platforms for professional evidence-based digital addiction treatment. Iris Horisont is an investment and innovation company within substance abuse and mental illness. The company’s new digital platform Access duo increases accessibility and becomes an important and cost-effective addition to the regular institutional treatments.
– It feels incredibly exciting that we now are the first market actor to offer digital treatments for addiction and mental illness. This is the start of a new type of treatment and care, and we are looking forward to being part of this journey, says Erik Andrén, CEO at Iris Horisont.
Priority has in close collaboration with Iris Horisont developed the new digital service, from idea to launch.
– It is with great confidence that we are participating in new innovative solutions to difficult social challenges. The digital platform Access duo is a clear example of how we combine our competencies in digital service design, business strategy and communication, says Erik Tillberg, CEO at Priority.