Daniel Olsson returns as senior Public Relations Consultant

After honing his public affairs skills at Unionen and Westander during the past three years, Daniel Olsson is back at Priority! We spoke to Daniel about what attracted him to come back and how he plans to strengthen the agency long-term. Continue reading to learn about Daniel’s past as a politically active toddler and why he turns to military truisms for inspiration.

What about Priority makes you excited for the future?

Priority’s ambition of creating effective communication at the intersection of business strategy, public affairs and design is a rather unique take in this business. I’m excited to be a part of this journey and to join a team of extremely talented people.

How does it feel to return to Priority? What brought you back?

For the last three years, I’ve been working with public affairs for Unionen, Sweden’s largest trade union, and public relations at Westander pr-agency. My ambition is to incorporate the insights and skills of these two institutions at Priority, making way for a completely new standard of client partnership. This is, first and foremost, my reason for returning to Priority.

What key lessons have you picked up so far in your career?

“Amateurs talk strategy while professionals study logistics”. That’s a military truism that deserves recognition in the pr-business as well. To expand on that thought, I believe that a solid foundation of structure and chain of command is a precondition for disruptive and potent strategies to make an impact.

Where does your interest in politics and political decision-making come from?

Since Pre-K probably. My parents share my love for politics and policymaking and have nurtured my interest since a very young age. After all, politics is the story of how we build a society. What could ever be more exciting than that?

 Do you have any PR/ PA-related insights that more companies should be aware of?

Lobbying is nothing to be ashamed of. To find your way in an ever-changing political landscape and providing relevant insights to decision makers is essential to any business. It requires a deep know-how as well as a precisely adjusted ethical compass, though.

What do you do when you are not working?

Football! I’m a big Hammarby fan. Also, I really enjoy it when my fiancée repeatedly reminds me of how lucky I am to have her.

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