Angelica Stebrant, CEO of Priority

Angelica Stebrant steps up as new CEO of brand agency Priority

Angelica Stebrant – former global head of brand and communications at BabyBjörn – has today been appointed as the new CEO of Priority. With Angelica as CEO, Priority will continue to develop its successful recipe fusing business strategy, communication and design into an integrated offering to help companies build, revitalize and transform their business and brand.

Angelica has been partner and VP at Priority for the past four years and was previously the global head of brand & communications at BabyBjörn. Prior to that, Angelica has held various leading positions within communications and marketing at SCA (now Essity) and Marsh & McLennan in both Stockholm and New York.

The former CEO and co-founder of Priority, Erik Tillberg, still remains as equity partner but will engage his full time as entrepreneur in a new venture in sustainable energy development and innovation. More information to come.

– I welcome Angelica as the new CEO of Priority. Her energy, values, ​​and her business focus are completely in line with the agency’s continued development. We recruit our leaders from the inside our own organization and Angelica is the obvious choice that guarantees the best combination of continuity and transition as Erik now chooses to enter a new role on the investor side, says the co-founder and active executive chairman of the board Björn Rosengren.

Priority is in a strong development phase with several new assignments within the tech and sustainability arenas such as urban air mobility and smart cities. Angelica kick-starts with an updated corporate identity and a broad recruitment campaign to attract more top-talent to the agency.

– I am really excited to continue to build and expand Priority’s unique offering. As a former client, Priority would have been my ideal version of an agency that offers both an in-depth understanding of businesses and at the same time have a strong creative ability to develop ideas that really work. Just recently, we also received a new exciting assignment in the US as well as international creative awards, says Angelica Stebrant.

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